UFC fight change

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 At first I thought it was an April fools joke, but unfortunately it is absolutely true. Tony Ferguson will no longer be fighting Khabib Nurmagomedov due to a knee injury. Now, these things happen quite often in the UFC industry. Fighter injure themselves during training, during other fights, sometimes over silly mistakes, but it happens.
Forbes article title screenshot (2018)

How does Dana White proceed in such cases?
 If you have been following me from the beginning, you know that Dana White is the president of UFC and the marketing master of all fights. What he does is,he simply finds another fighter in the same weight catrgory, a fighter who is competent enough to go against Khabib.


Who will Khabib Nurmagomedov fight instead?

 He will be facing Max Holloway, 26 year old guy who's born in Hawaii and has had 19 fights in total in the UFC and 3 loses but holds the title for Featherweight champion.
Max Holloway, Google Images (2018)



How will the change affect UFC and the event?
 The fans of UFC know very well that these things happen. Sometimes they dislike the changes, because in this particular case, the fight between Ferguson and Khabib was so highly anticipated and now just less than a week before the fight, a change has been made. Keep in mind that if the fight is cancelled and a substitute isnt found, UFC will lose so much money, the fighters as well. They are fighting for millions.
 Max Holloway is a well known name in the UFC industry, so now the fan base will probably slightly change. All UFC supporters have their favourite fighters and fighters they hate, so we will see how Dana will market the change and how he will try to keep the fire burning for the fight, despite the change.


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