Afrika Burn Marketing strategies and Policies

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Afrika Burn, ''Everfest'' Magazine 2014
 As stated in the website of the event, ''Afrika Burn'' is not a public event. It is held on private property and there is a strict limit of visitors who will gain access to the event. So when it comes to photographers, journalists, media presenters, etc. is it vital for these personas to have signed an agreement with the organisers and land owners for permission to take photos and/or videos on the event premises.
 During the festival, people dress whoever they please, which means that some may even avoid wearing any clothes, so photographers must be very cautious of who and how they take pictures and how they present the event in the media. Same goes to photographic art pieces of visitors and performers. During the event there will be access to a Media Centre where people can ask for information of the artist so that they can be given credit if any of their works is published.


Promotional Footage
 According to the event's policies, if someone, involved in the marketing industry, plans to make any promotional videos or any promotional material, he or she should be aware of the festival's guiding principles. As mentioned in the previous post, they state that they avoid making any kind of profit by using their cultural representations during the event, meaning absolutely no enterprise commercialism. They consider the usual marketing strategies ''commercialism of culture''.
 It is not easy for a person, involved into the marketing industry to attend the event and record. According to ''Afrika Burn'''s rule book, prior to the event, people who plan to market the event in any way should state what exactly is their concept of marketing the event.

 Nowadays Drones are very often used as a marketing strategy by recording from above different events. When it comes to '"Afrika Burn'', the rules comply that only certified drone ''pilots'' with specific permissions are allowed to take footage of the event, but should avoid flying them in routes of air planes and over other private properties such as houses and farms. Those who manage to sign an agreement with the event organisers to collect footage and share it whether or social media or in any newspaper, should provide a copy of the finalised material, before sharing it anywhere.



Afrika Burn, ''Telegraph'' online news, 2011
 It is obvious by now, that the event organisers work hard on keeping the event and culturally respected as possible. They want to make the experience as natural and raw as possible, without phones and cameras and journalists getting into the faces of performers and visitors.
 The organisers not only care about the safety and satisfaction of the people. The environment is one of the most important topics there. They make sure no traces of an event to be left at the property and try their best to make the area look even better than it was before.



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