MAX HOLLOWAY IS OUT OF THE UFC MATCH

-
Wow... the fight of Nurmagomedov is becoming more and more stressful. According to Dana White himself, Max Holloway will not be fighting because he is "medically unfit". Here are the reasons why he has been pulled out of the fight:

•He had an ankle surgery and hasn't been properly training during his recovery.
•He has travelled back and forward from Hawaii to Brooklin (6h time difference) which causes major jet lag. 
• He won't be able to make weight. That means that because he hasn' had proper training rcently, he won' be able to reach the required weight limit in time.


 Now, because of that, another fighter is introduced.
 
Facebook Post of Nurmagomedov's fan page (2018)


 As you can see in the picture above though, it is said that Pettis is out of the match. Apperantly Pettis wanted 1 million $ for the fight which is a normal price for a title fight,but an UNOFFICIAL statement is made that UFC doesn't want to pay Pettis that amount of money. (With this fight,as you can see things change metaphorically speaking every minute. Will update if there are any more changes).

Anthony Pettis. A 31 year old American MMA fighter. He has had 20 fights with 7 losses and 0 draws. Many UFC fans remember his as the fighter who won against Ben Henderson in WEC.53 by using a famous of the cage kick. 
A video of the knockout you can see here "Of the wall kick by Pettis .
Anthony Pettis weighting picture "MMA Junkie" website (2018)


 As you can imagine Now, the hype is not as nearly as big as it was in the very beginnng when the fight was originally between Khabib and Ferguson. The posts on social media in regards of the new change are fairly negative.  Now everybody is absolutely sure that Khabib will won with no doupt. 
 The fight is tomorrow (7th of April 2018), so O will continue to monitor how the media reflects on the changes, what are the predictions and of course, the outcome of the event.
  Luke Thomas official Twitter statement (2018)










Reddit comments on the fight (2018)
*apologies for the insults you will see on the picture)

Comments

Post a Comment

Popular posts from this blog

UFC Marketing Research

-
Image
Marketing Research Definition of Marketing:  The action or business of promoting and selling products or services, including market research and advertising. Event Marketing Planning:  When planning an event, the organisers must have a clear structure of how plan it and which steps they are required to take in order to execute it successfully. One of the main Marketing tools, used in the event industry is the ''Marketing Mix'' by Booms and Bitner (1986): Even though the Marketing Mix was conducted in the 80's. it is still relevant nowadays and is considered the base of event event planning process In regards of the UFC fight between Ferguson and Nurmagomedov, we can begin the target audience analysis and work our way deeper into the marketing process and tools. What is Target Audience? It is a group of people who are most likely to attend the event. The segmentation of the audience consists of the following characteristics:  ...
Read more
-
Image
                            Social Media Marketing  Social Media marketing uses a variety of platforms to promote a certain event. In the case of the UFC fight, we can analyse the social media platforms of the company, of Dana White and the fighters. Through that, we can estimate how many viewers they have and how big is the impact of the social media on event promotion.   The immense success of UFC's Social Media Marketing Tools, has helped expand the further in other countries such as Brazil, Japan, Australia, etc.  You can see in the previous post in regards of ''Traditional Marketing'', a few screenshots of press conferences. They were retrieved from UFC's YouTube channel, which shows the marketing combinations used. Due to many people not being able to travel abroad for every event, the YouTube channel makes sure to keep the fan base and the reporters/journalists updated with the ev...
Read more

UFC results

-
Image
As you were probably able to see, the UFC 223 title match was a chaos. Of course, as mentioned in the previous posts, changes due to injuries or health issues can occur, but considering it was last moment, I was surprised how Dana White (refer to 1st post for bio) was able to arrange everything and despite the negative comments, which you can see in my previous posts, he was able to find a fighter for Khabib Nurmagomedov. Khabib vs Al LAquinta, MMA Fury Website (2018)  The fighter was Al Laquinta, an American MMA fighter, who has been a professional fighter since 2009 (according the Official UFC website).  The outcome of the fight was as expected: Khabib Nurmagomedov won the title and the belt of course. So thankfully, now I can in a way make a closure on this event that focus a bit more on ''Afrika Burn'' and make the comparison that has been eagerly awaited.  Dana White kept everybody posted, as well as many official UFC journalists and UFC supporters. There wer...
Read more