Promoters/ Sponsors

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Promoter: Someone who puts out the product to the public.

 Sponsor: a company or person that extends the products demographic





Reebok Nurmagomedov hoodie, Google Images (2018)
 I think that everybody involved with UFC either as a fighter, a journalist or a fan is aware that the biggest Sponsor and Promoter of UFC's every single event is Reebok. The company supplies all fighters with gear such as trainers, shorts, shirts, etc. In 2015, UFC signed a deal with Reebok for athlete gear, which eventually ended the free sponsorship market within the UFC. Despite the contracts and deals between the two companies, changes have been made in regards of paying fighters. Last year (2017), a new structure was introduced which contained the following rules:




  • Fighters with three or less fights in the UFC will receive a Reebok sponsorship of $3,500 per fight.
  • Fighters with 4+ fights will earn $5,000.



 Another UFC promoter is Dana White himself. If you look the previous posts, you can find information about how he got involved with MMA and how he became the face of UFC and how massive is his social media platform. He is an excellent businessman, who has made UFC a big success.  He knows what event promotions are the best, considering the fighters and their fan base. Some say that the upcoming fight between Ferguson and Nurmagomedov will be the biggest lightweight fight in UFC history. It could be a bit exaggerated, but Nurmagomedov himself said ''A lot of people are gonna watch this fight,my fan base is huge. This is very big fight. In my opinion, this is the greatest lightweight fight ever in the UFC.”

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