Afrika Burn Marketing Introduction

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                                  Afrika Burn 2018

 ''Afrika Burn'', also known as the African version of  ''Burning Man'' is an African cultural festival, organised every year. This year the event will be between the 23rd and 29th of April. More about the history and background of the event, you can find on my 1st post where in introduce both event.  In the Google Maps Image, you can see that it looks as if its in the middle of nowhere, but every year the fires and music light up the fields. The send away the sunset with traditional dances and welcome the sunrise the next day.


 What is quite interesting about this event, owned by a Non-Proft organisation is that the event organisers and marketing managers avoid using traditional Marketing Strategies.
''Nothing is for sale but ice at the event. Nothing. There are no vendors, no advertising or branding. It just doesn’t fit in. It’s not even a barter economy – it’s a decommodified zone with a gift economy that’s about giving without expecting anything in return.''
Afrika Burn (2018)

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