UFC Marketing Research
Marketing Research Definition of Marketing: The action or business of promoting and selling products or services, including market research and advertising. Event Marketing Planning: When planning an event, the organisers must have a clear structure of how plan it and which steps they are required to take in order to execute it successfully. One of the main Marketing tools, used in the event industry is the ''Marketing Mix'' by Booms and Bitner (1986): Even though the Marketing Mix was conducted in the 80's. it is still relevant nowadays and is considered the base of event event planning process In regards of the UFC fight between Ferguson and Nurmagomedov, we can begin the target audience analysis and work our way deeper into the marketing process and tools. What is Target Audience? It is a group of people who are most likely to attend the event. The segmentation of the audience consists of the following characteristics: ...