Marketing and PR for Events Introduction CW1
Who am I and What is my objective? UFC octagon; Google Images 2018 As a 1st year Events and Festival Management Student, I have been assigned to create a blog in which i analyse two events from different industries and the marketing tools, used to promote them. I have chosen a sport event in Las Vegas USA and a cultural festival located in South Africa. The reason why i chose the UFC fight between Ferguson and Nurmagovedov is due to my recent interest in the MMA industry. I found myself watching more and more often different fights and began to pay attention on the advertisement procedures the organisers use to promote the event, as well as the logos and banners of numerous sponsors, placed at the octagon where the fighters face each other. Afrika Burn 2017 As for the second event, I wanted to challenge myself and explore a more different event than the ones we often see on the media. Something that represents the culture and history of a nation. A festival which c...